BRINY
BRAND IDENTITY / LOGO DESIGN / LABEL DESIGN / PACKAGING DESIGN / VISUAL COMMUNICATION
Food brand identity design / Logo creation / Label and packaging design / Posters and social media content
Food brand identity design
Logo Design
Label and Packaging Design
Posters and Social Media Content
BRINY is a modern food brand featuring pickles, sauces, and bold flavors, designed to add more character to even the simplest everyday dishes. The goal was to break away from the traditional and “homestyle” image often associated with this category and develop a bolder, more contemporary identity.
The name BRINY comes from the word “brine”, the saltwater solution in which many of the brand’s products are preserved and develop their flavour. It is short, direct and connected to the product category without being limited to a single item. This allows it to support a wider range of pickles, sauces and bold flavours.
At the heart of the design is the logo. The lettering has a free, handmade character with small imperfections that make the identity feel more spontaneous and recognisable. This approach connects the handcrafted side of the products with a more contemporary, street-inspired aesthetic, without making the result feel traditional or expected. The phrase “Made to Crave” expresses the idea that BRINY is not simply a condiment, but the flavour you want to keep adding to your food.
The label concept is built around the personality of each flavour. Every product has its own colour and illustration, making it easy to distinguish, while the black base and consistent design system keep the entire range visually connected. The bright colours express the intensity, acidity and energy of the products, moving the brand away from the more conventional look of the category.
The identity is not only about aesthetics. It helps BRINY stand out quickly on the shelf and in an online store, makes each flavour easy to recognise and creates a flexible system that can accommodate new products without losing its consistency.
The result is a playful yet organised brand with a clear position and strong personality. Instead of presenting pickles and sauces as something traditional or ordinary, BRINY turns them into a more contemporary and desirable experience, with more flavour and character.
