SALT & FIRE
RESTOBAR BRAND IDENTITY / BAR ART DIRECTION / BAR LOGO DESIGN / GRAPHIC DESIGN / VISUAL SYSTEM
Bar Logo Design / Restaurant Brand Identity
Bar Logo Design
Restaurant Brand Identity
Salt & Fire is a contemporary restobar built around bold flavor and the overall experience of fire. The concept is based on contrasts that work in balance: raw and cooked, intensity and control, strength and detail. Everything starts from a simple process, “season, sear, serve”, which here becomes a complete experience for the visitor.
The philosophy of the brand is centered around transformation. From the raw ingredient to the final dish or drink, every stage matters. Fire is the core element of this process, symbolizing energy, intensity, and creation. On the other hand, salt brings balance, precision, and refinement. Together, these two elements define the character of Salt & Fire.
The visual identity of the space is dynamic and expressive. It is built on bold typography that captures attention, while organic flame-inspired shapes add movement and flow. Textures play an important role, giving a more handcrafted and authentic feel.
The color palette moves between deep greens, strong reds, and warm tones, creating a balance between raw energy and a more refined result.
The graphic elements are designed with flexibility in mind. They can be applied across different formats, such as menus, posters, social media, as well as within the space itself or on products, without losing the consistency of the identity. Typography works as the main structure, while smaller details and shapes add rhythm and visual interest to the composition.
The overall experience of Salt & Fire goes beyond food and drink. It extends to every touchpoint, from the visual presence to the feeling of the space. At its core is the idea “From fire to glass”, connecting the kitchen with the bar and turning fire into an experience. Salt & Fire is not just a place to eat or drink, but a complete experience that combines taste, visuals, and atmosphere.
