Brand.
Logo and corporate identity design.
The logo design and corporate identity constitute the BRAND of a business, the name of a business, the brand, the brand. But the brand has a deeper meaning than that of the logo. It is what makes people trust and remember a company and of course it is how we want others to see us, it is this image that we build over time step by step, what image we project and how often we project it!! As a result, the business stands out and differentiates itself from other brands.