Brand.
Logo design and corporate identity are the BRAND of a business. The brand is generally the name of a business, the brand, the brand we say and is not just a logo. It has a deeper meaning. It’s what makes people trust and remember a company. It is how we want others to see us, it is this image that we build over time step by step, what image we project and how often we project it !! In this way the company stands out and differentiates itself from other brands.