The website, undoubtedly, is a very important and necessary tool of branding and marketing. To the question: Why should I refresh my website, there are several reasons for someone to take this action.
Just because someone has a website, that doesn’t mean it’s quality! It exists without offering you anything…
But how can you make her come alive?
To breathe and color?
Get her to “talk” and express herself in depth?
How can it affect the user who visits it and arouse his interest?
Today, users who visit websites and search for products/services they are interested in are now more “searched”. They can easily distinguish a good website from a mediocre one. They can compare, in other words, competitor pages and ultimately settle on the one that will inspire them with more confidence.
See below some reasons why yours may need website a refresh!
It does not stand out from its design
What makes a website stand out from another and stay in the user’s mind is its design!
Is your website common to most? Doesn’t it have something special? What could it be that is needed? More specifically, one detail can be enough to differentiate it from the rest!
For example, when we see a store that is dirty, messy and old-fashioned, would we go in and buy?
Absence of corporate identity
A website is primarily based on design corporate identity of the company. The corporate identity is defined from the beginning (logo, color combinations, fonts, patterns, elements, icons, layout – setting elements on the mock-up, etc.). The corporate identity is what will make it recognizable to the public. If it doesn’t exist, then the website can’t be supported anywhere and so it will be common to others. Another classic website with no personality.
Therefore, before creating a website, you must have already defined the corporate identity of your business.
It does not have a good responsive
When a website doesn’t respond well to mobile devices, Google will most likely drop it in the rankings or not show it at all. The new website themes are made up of modern code and this automatically makes them more search engine friendly.
Slow to load
One of the most annoying things is a slow loading web page. The user has already abandoned it if it takes the first 5 seconds to load. Nobody likes to wait. There is no time to wait. That’s why website loading speed is one of the most important reasons for someone to leave your site and never come back. Reasons that lead to the slow loading of the website can be: bad hosting, heavy photos, videos, multiple plugins, etc.
It has no SEO
It’s important to understand that if Google can’t crawl your website, then no one will be able to find you. The website will not be usable no matter how beautiful and functional it is.
With fresh, new and updated content regularly, with the appropriate actions and keyword introductions, the necessary SEO settings, your landing page will appear more and more in searches.
Emphasis on Call to Action
Calls to action are parts of the website that invite the visitor to take an action. It can, for example, be a button that prompts him to click either to contact you, to buy something, or to refer him to another link on the website.
We usually place them at the end of an article but sometimes in between, and thus “break” the monotony of the text.
Don’t leave your website visitors wondering what to do. Show them the way you want them to go.
So to the question: Why should I update my website, the answer lies in how important a role your business image plays for your customers.
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