Vasilik Tsiora

Logo Design for a Psychologist
Corporate Identity for a Psychologist
Professional Space Signage
Brand Guidelines

The collaboration

Raindesign undertook the complete visual identity of its professional presence. We started by designing the logo, which was based on an abstract, symbolic circle that combines nature, balance and human contact, elements that reflect the therapeutic framework of the systemic approach.

For the color palette, we chose shades of lilac, lavender and beige, which create a calm and warm environment. These shades add femininity and care, without losing the professional character of the identity.

Next, the business card, the sign of the space and the accompanying brand guideline booklet were designed, so that the identity would be applied consistently across all media. We placed particular emphasis on the clarity, balance and stability that a mental health professional should exude.

The end result is a coherent, discreet and at the same time unique visual presence, perfectly in harmony with the philosophy and work of Vasiliki Tsiora.