Sinners

Logo design for street food
Branding street food
Burger logo
Smashburger branding

The collaboration

The creation of the logo was based on a bold, dynamic and clean typographic style, with a characteristic detail: the italic letter “I” in the word SINNERS, functions as a graphic twist, emphasizing the element of sin, a taste experience outside the box. The logo has been designed to adapt perfectly to all applications, from signage and packaging to digital presence and merch.

The central character of the identity is the mascot burger: a smiling burger with horns and flames instead of hair, a direct reference to the sinful and “dirty” food that needs no excuses. The illustrated symbol was designed in a style inspired by vintage cartoons, friendly but with attitude, which enhances the fun and unconventional character of the brand.

The color palette revolves around bold reds and blacks, creating a modern, street-inspired look with an urban vibe and a strong personality. Every design element was developed to build a powerful, appealing identity that speaks directly to a young, flavor-seeking audience.
The result? A branding that dares you to… sin.