FLEURIS
GRAPHIC DESIGN / BRAND IDENTITY / LOGO DESIGN
Florist logo design / Florist corporate identity / Social Media Flower Shop
Flower Shop Logo Design
Flower Shop Corporate Identity
Social Media Flower Shop
Fleuris is a complete corporate identity design project for a flower shop, aiming to create a brand that exudes romance, elegance and modern European aesthetics. The overall approach was based on detail, harmony and the creation of an identity that works both physically and emotionally.
The logo was designed with an emphasis on simplicity and timelessness. Its organic lettering and subtle floral symbol compose a calm and elegant visual, avoiding bold forms while remaining flexible across all applications. The logo performs seamlessly on print materials, packaging, stamps, labels, and digital platforms, consistently maintaining brand coherence and recognizability.
The color palette was selected to enhance the romantic mood and European character of the flower shop. Muted shades, natural greens, warm neutrals, and soft dusty tones create a calm and refined result that highlights the flowers without competing with them. The colors work complementarily, offering depth, consistency, and visual balance.
On social media, Fleuris’s presence is built on absolute visual consistency. Each post follows a unified aesthetic direction in terms of composition, color palette, and typography. The social media presence acts as an extension of the brand identity, with visuals reminiscent of editorial layouts that create a cohesive and recognizable image.
Fleuris highlights the importance of thoughtful branding for a flower shop, demonstrating that the combination of logo design, color choices, materials, and a consistent digital presence can create a brand with character, aesthetic value, and timeless appeal.
