DON MAÍZ
BRAND IDENTITY RESTAURANT / LOGO DESIGN / PACKAGING DESIGN / SOCIAL MEDIA DESIGN
Mexican Restaurant Logo Design / Corporate Identity Street Mexican / Packaging Design Restaurant / Social Media Visuals Restaurant
Mexican Restaurant Logo Design
Corporate Identity Street Mexican
Packaging Design Restaurant
Social Media Visuals Restaurant
Don Maíz is a street Mexican brand with a dynamic character, a clean structure and a strong visual identity. At the core of the brand is corn, not just as a material, but as a symbol. Don’s minimal icon functions as a signature, a modern emblem that captures the philosophy “Respect the Corn”.
The logo is built on heavy, compact typography with intensity and stability. Its form is structured and dominant, designed to perform equally well across signage, packaging, and digital environments. The symbol accompanies the wordmark as a standalone asset, reinforcing recognition and creating a flexible identity system that expands seamlessly across applications.
The color palette combines vibrant lime, warm orange, and deep black, creating strong contrast and immediate visual impact. The result is contemporary, urban, and highly photogenic, a clear identity that stands out both in digital feeds and physical spaces.
The overall visual direction focuses on structure and statement. Social media visuals follow a strict, recognizable system with strong typographic headlines, close-up food shots and high-contrast compositions. The feed alternates product-focused images with bold brand statements, creating rhythm and consistency.
The packaging system was designed with simplicity and strength of form in mind. Boxes, cups, menus and merch function as identity carriers, transforming each touchpoint into a brand experience. Don’s icon and characteristic typography are applied consistently, enhancing coherence and storytelling.
The result is a complete, modern brand experience with a strong character, clean graphic direction and clear positioning in the urban street Mexican space.
