BETWEEN Burger
GRAPHIC DESIGN / BRAND IDENTITY / SOCIAL MEDIA DESIGN / MENU DESIGN BURGER / PACKAGING
Logo Design for Burger Restaurant / Brand Identity Burger / Social Media Visuals Burger / Packaging Food Design
Logo Design for a Burger Restaurant
Brand Identity Burger
Social Media Visuals Burger
Packaging Food Design
BETWEEN Burger is a brand that was created with the aim of capturing the modern urban aesthetic of a street burger concept, with a clear identity and strong presence both in the physical store and in the digital environment. The basic idea behind the name “Between” expresses the moment between everyday life and pleasure, between people, flavors and experiences.
The logo was designed with bold, vintage-inspired typography, combining old-school burger culture with a modern minimal aesthetic. The concept is reinforced by the tagline “What matters, between.”, which acts as a statement and gives the brand character, depth and storytelling.
The overall visual identity was based on a strict black and white palette with warm neutral shades, creating a premium yet raw street feel. The graphic elements, labels and stamps were designed to function modularly, giving coherence to every application, from menu layouts and packaging to tote bags and merch.
For social media, a visual system was developed featuring a cinematic photographic style, strong contrasts, and bold typographic overlays, keeping the feed cohesive, recognizable, and impactful. The result is a brand identity that conveys confidence, energy, and a clear brand strategy — designed to stand out without trying too hard.
