ANIMA
BRAND IDENTITY / LOGO DESIGN / FASHION GRAPHIC DESIGN / PACKAGING DESIGN
Visual Identity Design for a Fashion Brand / Logo Design for Apparel / Packaging and Social Media Design
Visual Identity Design for a Fashion Brand
Logo Design for Apparel
Packaging and Social Media Design
ANIMA is a contemporary fashion brand with a strong personality and a clear visual direction. The identity was designed around the need to create a brand that stands out immediately, works dynamically across both print and digital applications, and can support a complete presence within the fashion industry.
The logo was designed around a custom monogram that combines the initials of the name into a single, recognisable symbol. Its geometric form adds strength and character, while allowing it to be used independently across clothing, labels, packaging, posters and social media. At the same time, the more minimal typographic version of the name plays a supporting role and creates balance between the bold symbol and the overall composition.
The colour palette is based on deep red, black, white and neutral tones. Red adds strength and recognisability, while black and white keep the image clean and contemporary. The colour contrasts are used differently in each application, allowing the brand to remain consistent without becoming repetitive.
Particular attention was given to the presentation of the applications. The logo is not simply presented on individual mockups, but is integrated into a complete fashion environment. Clothing tags, fabric labels, bags, cards, posters, magazines and packaging create a complete image of the brand and demonstrate how it can function in the real market.
The photo editing and graphic compositions follow a more editorial direction. Large areas of colour, bold crops, oversized logos and variations in scale create an image that refers to a fashion campaign and fashion magazine. The models, clothing and accessories are not used simply as photographic material, but become part of the graphic composition.
The same approach continues across social media. Each post works independently while also forming part of a unified visual system. The photographs are combined with typography, red graphic forms, the monogram and elements that add movement and rhythm to the content. This creates a cohesive feed without making every post look the same.
ANIMA demonstrates how a fashion brand can develop a complete visual presence through the right combination of logo design, graphics, photo editing, packaging and digital applications. The identity is not limited to a single symbol, but evolves into a flexible design system that can adapt to different collections, campaigns and communication touchpoints.
