STEEL PETALS
Brand Identity Tea / Tea Label Design / Tea Packaging / Campaign Visuals
Brand Identity Tea
Tea Label Design
Tea Packaging
Campaign Visuals
Steel Petals is a premium tea brand that moves between dynamism and subtlety. The aim of the project was to create a complete tea packaging design that highlights the product not only as a beverage, but as an experience.
The basic idea, Structured Softness, expresses this balance. On the one hand there is a more “industrial” approach, with clean lines and structure, and on the other a more natural, calm side that is connected to the tea itself.
The overall brand identity was based on geometric typography and a grid that keeps each application organized and consistent. The key element is the pixelated teapot, a symbol that unites the digital with the physical and gives the brand a distinctive character.
In the tea packaging design, each flavor has its own color identity, while maintaining a common structure. This creates a unified system that works well both on the shelf and in a digital environment.
The packaging was designed with a clear hierarchy, so that the information is easy and immediate to read. The result is minimal, but with a strong presence and modern aesthetics.
The campaign presents the product as a small daily ritual. Through intense shadows, clean compositions and a modern still-life aesthetic, emphasis is placed on detail and experience.
The project was designed to operate seamlessly across packaging, digital applications and campaign visuals, maintaining consistency and a clear image at every point of contact with the public.
The result is a comprehensive tea packaging design and branding project, with a strong presence and clear identity in the contemporary tea space.
