STUFFED
BRAND IDENTITY / PACKAGING DESIGN / GRAPHIC DESIGN / VISUAL DIRECTION
Corporate Identity Design for Street Food / Street Food Packaging Design / Street Food Menu
Corporate Identity Design for Street Food
Street Food Packaging Design
Street Food Menu
STUFFED is a modern street food that focuses on dumplings and stuffed bites, creating a dining experience that is fast, authentic and full of character.
The visual identity design focuses on creating a a strong, playful and instantly recognizable brand, with the logo and the characteristic dumpling icon as its core element. The symbol functions as the core graphic element of the identity, giving the brand a friendly and authentic personality that can be used flexibly in any application, from packaging to digital environments.
The typography is dynamic and intense, designed to convey the sense of street food energy, while maintaining clarity and sharpness. The color palette moves in intense blue shades combined with neutral tones, creating high contrast and a strong visual presence.
The design was developed with the aim of a comprehensive and flexible identity that works effectively across different touchpoints of the brand, such as take-away packaging, menus, posters, signage and digital applications.
Particular emphasis was given to the graphic system of the identity, which is based on large typographic elements, repeated patterns and strong compositions that create a strong presence in the brand’s communication.
The packaging and takeaway materials were designed to function as a mobile extension of the identity, leveraging the logo, graphic patterns and signature dumpling icon to create an instantly recognizable image.
The result is a modern, bold and flexible visual identity, which enhances the uniqueness of the brand and creates a consistent experience at every touchpoint.
