Verdea

 LOGO DESIGN / LABEL DESIGN / PACKAGING SYSTEM
Herbal Brand Logo Design / Label Design for Botanical Packaging / Packaging Series for Wholesale Export

Herbal Brand Logo Design
Label Design for Botanical Packaging
Packaging Series for Wholesale Export

Verdea is a new line of Greek dried herbs created exclusively for wholesale export. The brand targets food professionals and the HORECA sector abroad, aiming to offer premium herbal products in a modern and professional package.

The Collaboration

Raindesign was commissioned to create the brand’s visual identity, starting with the logo design. The symbol is built around a modern, organic typeform that evokes leaves and natural flow, conveying authenticity, cleanliness, and respect for the product.
Following the logo, we developed the main packaging label, which served as the foundation for the entire product line. Each product shares the same structure but uses a unique color palette for instant recognition while maintaining strong visual consistency. The layout is vertical, with a decorative side panel and a transparent window that showcases the herbs reinforcing the brand’s sense of purity and honesty.

The design deliberately avoids the clichés of traditional or tourist-style packaging. Instead, it presents the product as a contemporary, export-ready item, aligned with the expectations of international buyers seeking clean, high-quality goods.
The result is a cohesive packaging system, adaptable to a broader product range such as additional herbs, teas, or natural goods, without losing identity.
Verdea is a complete brand story built from scratch that balances premium aesthetics, export practicality, and a clean visual language tailored to global markets.