The Femininity Clinic
LOGO FOR A GYNECOLOGIST / CREATION OF A GYNECOLOGIST CORPORATE IDENTITY
LOGO FOR A GYNECOLOGIST / CREATION OF A GYNECOLOGIST CORPORATE IDENTITY
The Femininity Clinic is a modern gynecological clinic based in Thessaloniki, offering comprehensive services in obstetrics and gynecology. Under the guidance of Eftalia Markopoulou, a specialist obstetrician-gynecologist with a postgraduate specialization in gynecological oncology in Great Britain, the clinic provides personalized services based on scientific knowledge and the care of women at every stage of their lives.
The Collaboration
We undertook the creation of the clinic’s corporate identity, aiming to capture its philosophy through an elegant and modern design.
The logo was designed with inspiration from the name of the clinic itself, where the letter F of “Femininity” in combination with the wavy line forms the next letter E, which corresponds to both the brand and the name of the doctor, Eufthalia. At the same time, the overall composition is completed with the letter C, referring to the word “Clinic”. The asterisk in the design functions as a symbol of specialization and attention to detail, capturing the care and safety that the clinic provides to its patients.
The business cards, which were designed with minimal aesthetics and warm tones of pink-terracotta, convey a sense of familiarity and professionalism.
At the same time, we implemented a series of supporting applications:
Patient cards, in booklet and interactive PDF format, for handwritten and electronic use.
A prescription with a functional design that allows for easy recording of information.
Letterhead and envelope (23×11), with an elegant design that maintains the professional image of the clinic.
Plexiglass sign, placed at the entrance of the clinic to enhance recognition.
The Femininity Clinic’s identity exudes a sense of care and trust, combining scientific validity with discreet luxury, making our collaboration a comprehensive creative approach.
