RED HARVEST

Brand Identity & Packaging Concept
Drink label design
Packaging design drink

The choice of bottle packaging was a key element of the concept, as it enhances the sense of quality and timelessness. The packaging was designed to function as a carrier of the brand, without unnecessary information, letting the design speak through form and color.
A central role in the packaging is played by a geometrically structured graphic element, which abstractly refers to the shape of the apple. The form is not rendered realistically, but through a modern, minimal approach, creating a clear and recognizable image that is directly linked to the product and its origin.

The color palette moves in deep, dark shades of red, a choice that speaks to both the name and the main graphic element of the design. Red enhances the dynamic of the concept, referring to the apple and the fermentation process, while at the same time adding intensity and depth to the overall aesthetics of the packaging.
The typographic system was designed to support the graphic element, maintaining balance and clarity in each application. The mockups present the packaging in different conditions, highlighting the packaging as part of a complete brand experience, where form, color and concept work as one.