NOÉMA
GRAPHIC DESIGN / BRAND IDENTITY JEWELLERY / LOGO DESIGN
Corporate identity design for jewelry
Brand Identity & Social Media Concept
Corporate identity design for jewelry
NOÉMA is a complete corporate identity design project for a jewelry brand, with an emphasis on simplicity, timelessness and a modern luxury aesthetic. The design was based on creating a clean and balanced identity, which exudes calm, elegance and spiritual value.
The logo was designed with a minimal approach, utilizing clean lines and sophisticated typography. Its form remains timeless and flexible, allowing its comfortable application on packaging, printed matter, digital media and social media, without losing its character and recognizability. The logo functions as a key element of identity, capturing the brand’s philosophy in a simple but essential way.
The color palette moves in deep shades of blue and midnight tone, combined with soft neutral tones. These choices give the brand a sense of quiet luxury and elegance, enhancing the premium image of the jewelry without exaggeration. Colors work harmoniously in both natural materials and digital applications.
In the social media design, uniformity and consistency were key pillars. The content follows a cohesive visual direction, with emphasis on photography, composition, and color balance. NOÉMA’s presence on social media acts as a natural extension of its brand identity, creating a unified and recognizable brand image.
NOÉMA highlights the importance of thoughtful branding in the jewelry industry, demonstrating that the combination of minimal design, a carefully curated palette, and a consistent digital presence can create a brand with character, depth, and timeless value.
