NO RULES SUSHI
RESTAURANT BRANDING / LOGO DESIGN / VISUAL IDENTITY / SOCIAL MEDIA / MENU DESIGN
Logo design for an Asian restaurant / Logo for a Chinese restaurant
Logo design for an Asian restaurant / Logo for a Chinese restaurant
Logo design for an Asian restaurant
Logo for a Chinese restaurant
NO RULES SUSHI is a concept restaurant branding inspired by contemporary Asian culture and the dynamic aesthetics of urban sushi spots. The identity was designed to convey intensity, confidence, and an effortless attitude, moving away from the classic stereotypes of a traditional Chinese or sushi restaurant.
The name functions as a statement of attitude. NO RULES stands for freedom, spontaneity and absolute focus on the product. The logo combines bold typography with a handmade illustration element, creating a brand that stands out immediately and remains flexible in every application, from packaging to social media.
The color palette is based on red, black and off-white, shades that are directly associated with Asian cuisine and the concept of intensity and passion. The whole is complemented by strong graphic elements, rough lines and high-contrast compositions that enhance the street character of the brand.
Special emphasis was placed on the menu design, which functions not only as a list of dishes but as part of the overall experience. Typography, information hierarchy, and visual elements come together to create a result that is legible, dynamic, and fully aligned with the restaurant’s style.
The visual system extends dynamically to social media, featuring cinematic photography, bold overlays, and clear brand consistency. The result is a complete visual identity for a Chinese / sushi restaurant, designed to stand out both in the physical space and in the digital environment.
