Mr. Crumb
BRAND IDENTITY BAKERY / LOGO DESIGN BAKERY / PACKAGING DESIGN / SOCIAL MEDIA DESIGN
Bakery Logo Design / Bakery Corporate Identity / Packaging Design Bakery / Social Media Visuals Bakery
Bakery Logo Design
Bakery Corporate Identity
Packaging Design Bakery
Social Media Visuals Bakery
Mr. Crumb is a bakery brand with a strong personality, warm character and a clear, recognizable identity. At the core of the brand is the mascot, a playful, handmade character that functions as the “face” of the business. With simple lines, rounded forms and expressive movement, the mascot exudes familiarity, joy and freshness, strengthening the emotional connection with the audience.
The logo combines bold, friendly typography with the dynamic presence of the character, creating a brand that works flawlessly in every application, from bags and boxes to signage and digital environments. The color palette is based on an intense, vibrant orange that is balanced with warm neutral shades, creating a result that is both modern and cozy.
The overall visual curation focuses on consistency and mood. The social media visuals follow a system that combines authentic product photography with clean, bold graphic surfaces and strong typographic statements. The feed maintains a steady pace, alternating between product-focused images and playful brand messages, enhancing awareness.
The packaging system was designed to be simple, functional, and highly photogenic. Cups, bags, boxes, and labels act as brand carriers, transforming every touchpoint into a brand experience. The mascot adapts to different applications without losing consistency, enhancing the overall storytelling.
The result is a complete brand experience with strong character, a joyful mood, and a clear graphic direction, where the identity remains consistent at every customer touchpoint.
