Fruigy
LOGO DESIGN / LABEL DESIGN
Juice Logo Design / Labels for a line of natural smoothies
Logo Design for Juice
Label Design for a Series of Natural Smoothies
A project full of fruity aromas, vibrant colors, and a playful mood. The branding for the Fruigy smoothie line was created based on the need for a clean, modern, and friendly identity that conveys freshness and naturalness.
The Collaboration
Starting with the logo, we chose a custom wordmark with rounded corners and slight “smiles” in the curves to reflect the brand’s playful yet approachable personality. It was designed with special care, giving uniqueness to the name and enhancing recognizability.
The packaging design approach focuses on simplicity and color-coded differentiation for each flavor, creating a range with a clear identity and a distinct character per product. Each label features modern, minimalist fruit illustrations in vivid tones, acting as visual cues for the consumer.
The use of pastel backgrounds combined with bold typographic choices strikes a balance between freshness and a premium feel. Altogether, it expresses a modern, friendly, and 100% natural character, fully aligned with the product’s philosophy.
Through Fruigy’s branding, we crafted a visual experience that stands out on the shelf, communicates through its design, and enhances the freshness and quality of its contents.
