CocoChic

Logo design for a grill restaurant
Packaging design for a grill restaurant

The collaboration

The identity of CocoChic is captured through a careful design system that emphasizes the freshness, quality and playful character of the brand. The logo was designed with custom typography that balances between bold, geometric style and a playful, vintage-inspired aesthetic. It is accompanied by a cute mascot character that adds recognition and enhances the personality of the brand.

The Packaging plays a decisive role in the consumer experience, which is why thoughtful packaging solutions were developed that respond to both the practicality and aesthetic coherence of CocoChic. The potato packaging was designed with custom branding that differentiates the experience, while the chicken take-away box follows a clean, modern layout with detailed patterns and creative typography.

The visual identity is completed with a set of branding elements, such as tagline, signature patterns and minimal illustrations that enhance the coherence of the concept. The design is based on a thoughtful color palette with strong contrasts, while the strategic placement of graphic elements creates a dynamic composition that draws attention.

CocoChic is not just a fast-food project; it’s an example of how design can transform a consumer’s experience, showcasing even the most classic products through a premium, contemporary perspective.