Aether Soaps
BRANDING / PACKAGE DESIGN / LABEL DESIGN
Branding soaps / Soap logo design / Soap packaging design
Branding soaps
Logo design for soaps
Soap packaging design
A Graphic Approach to Natural Luxury.
The Aether Soaps series was designed to exude a sense of discreet, natural luxury. They are handmade soaps of Greek production, which are intended for wholesale distribution to selected hotels and wellness areas abroad. We designed their logo and packaging series.
The collaboration
At the heart of the design was the need to express respect for nature and the quality of the product, without verbose elements. We chose a timeless design with vintage references, combining clean lines, balanced typography and natural shades.
The name of the range – Aether Calm, Aether Bloom and Aether Earth – formed the basis for the creation of three sub-identities, with colour palettes inspired by the key fragrances: Chamomile & Honey, Jasmine & Rose, Lavender & Eucalyptus. Each product has acquired its own mild colour tone (brick red, dusty pink, deep lilac), while the illustrations refer to old plant-based versions, reinforcing the authenticity of the packaging.
The logo is based on a serif font with a handmade character, which underlines the brand’s philosophy and blends harmoniously with the overall aesthetic. Product information is integrated in an organised and unobtrusive way, avoiding packaging overload.
The final result combines naturalness and aesthetic consistency, a proposal that stands with dignity in high quality spaces, offering not only a quality product but also a powerful visual experience.
