Lucida Dog Training School
BRAND / LOGO DESIGN / SOCIAL MEDIA MANAGEMENT
Logo design for dog trainer / Dog training social media management / Dog training branding
Logo design for a dog trainer
Dog training social media management
Dog training branding
Lucida Dog Training School is a modern dog training school with a presence in multiple locations and the ability to offer remote consulting services. Its goal is to help owners and dogs build a relationship of trust and cooperation, based on respect, understanding, and proper guidance. Lucida offers specialized training programs tailored to the needs of each pet.
The Collaboration
As part of its visual identity, we created the school’s logo, where the word Lucida is rendered in a bold, friendly, and solid typeface. The letter “D” incorporates a graphic shape of a dog, adding character and immediacy to the logo, making it recognizable and directly connected to the company’s field of activity. The choice of black conveys stability and trust, while the subtle tagline “Dog Training School” completes the image with clarity and professionalism.
Lucida’s visual branding was enhanced with a series of social media creatives, maintaining a consistent style with an emphasis on a friendly and cheerful tone. By combining expressive dog photography with playful graphic elements (lines, paw prints, handwritten touches) and positive, advisory messages, the posts reinforce the school’s philosophy: that training should be based on positive reinforcement and the joy of the process.
The overall aesthetic communicates trust, professionalism, and love for animals, while strengthening Lucida’s online presence with consistency and dynamism. A brand that not only trains dogs but also builds meaningful bonds.
