{"id":22284,"date":"2026-05-26T11:04:52","date_gmt":"2026-05-26T09:04:52","guid":{"rendered":"https:\/\/raindesign.gr\/?post_type=portfolio&p=22284"},"modified":"2026-06-05T14:34:47","modified_gmt":"2026-06-05T12:34:47","slug":"mooi","status":"publish","type":"portfolio","link":"https:\/\/raindesign.gr\/en\/projects\/mooi\/","title":{"rendered":"MOOI"},"content":{"rendered":"[vc_row thb_full_width=”true” full_height=”true” content_placement=”middle” mouse_scroll=”true” thb_scroll_bottom_style=”style1″ thb_scroll_bottom_color=”dark” css=”.vc_custom_1777973290027{background-image: url(https:\/\/raindesign.gr\/wp-content\/uploads\/2026\/05\/Artboard-2.webp?id=22249) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column][vc_column_text]\n

MOOI <\/span><\/h1>\n


\nPACKAGING DESIGN \/ BRAND IDENTITY
\nDairy Packaging Design \/ Dairy Product Branding \/ Label Design \/ Milk Packaging Design \/ Food Packaging Design
\n<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”align-center”][vc_column offset=”vc_col-lg-10″][vc_empty_space height=”100px”][vc_column_text]\n

Dairy Packaging Design
\nProduct Branding
\nLabel Design
\nMilk Packaging Design
\nFood Packaging Design<\/span><\/h2>\n
\n
\n
\n
\n

The MOOI<\/strong> project is a branding concept for a dairy product line, designed with the goal of creating a modern, clean and instantly recognizable identity within a highly competitive refrigerated products environment.<\/p>\n

The design approach was built around the power of simplicity. In a shelf environment filled with excessive information, strong colors and repetitive visual directions, the goal was to create packaging that stands out through clarity, balance and consistency.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1763043105925{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column width=”1\/2″][vc_empty_space mobile_height=”20px” height=”80px”]\t

\n\t \t\t\t
\n\t\t\t\t\"milk\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=”1\/2″][vc_empty_space mobile_height=”20px” height=”80px”]\t
\n\t \t\t\t
\n\t\t\t\t\"food\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1780662866260{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column][vc_empty_space mobile_height=”20px” height=”80px”]\t
\n\t \t\t\t
\n\t\t\t\t\"milk\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row el_class=”align-center”][vc_column offset=”vc_col-lg-10″][vc_column_text]\n

The central element of the identity is the custom logotype<\/a><\/span>, designed with a playful yet minimal character. Typography functions as the main visual element of the brand, creating immediate recognition even from a distance. The curved forms and soft lines subtly reference the natural and smooth feeling of dairy products without relying on excessive graphic elements.<\/p>\n

The color palette moves through soft creamy and earthy tones, enhancing the feeling of freshness, simplicity and premium quality. Every packaging application follows the same visual language, allowing the brand to remain cohesive across different products and packaging formats.<\/p>\n

Special attention was given to the overall product experience and not only to the label itself. From the compositions and mockups to the photographic direction and social media presentation, every element was designed to strengthen the consistency and personality of the brand.<\/p>\n[\/vc_column_text][vc_empty_space mobile_height=”20px” height=”100px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1739434393274{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column]\t

\n\t \t\t\t
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\n\t \t\t\t
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\n\t \t\t\t
\n\t\t\t\t\"aesthetic\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1739434393274{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column]\t
\n\t \t\t\t
\n\t\t\t\t\"yogurt\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row el_class=”align-center”][vc_column offset=”vc_col-lg-10″][vc_column_text]\n

Strong graphic design is not only about making a product \u201clook beautiful\u201d, but about how a brand becomes recognizable, develops character and creates a connection with the consumer within just a few seconds.<\/p>\n

The final result is a complete approach to packaging<\/a><\/span> and visual identity design, focused on creating a brand that feels modern, clear and instantly recognizable across every touchpoint.<\/p>\n[\/vc_column_text][vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1780662875163{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column]\t

\n\t \t\t\t
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\n\t \t\t\t
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\n\t \t\t\t
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\n\t \t\t\t
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\n\t \t\t\t
\n\t\t\t\t\"premium\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1763043105925{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column width=”1\/2″]\t
\n\t \t\t\t
\n\t\t\t\t\"milk\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][vc_column width=”1\/2″]\t
\n\t \t\t\t
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\n\t \t\t\t
\n\t\t\t\t\"social\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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