{"id":21240,"date":"2026-04-04T13:20:24","date_gmt":"2026-04-04T11:20:24","guid":{"rendered":"https:\/\/raindesign.gr\/?post_type=portfolio&p=21240"},"modified":"2026-04-04T13:51:51","modified_gmt":"2026-04-04T11:51:51","slug":"steel-petals","status":"publish","type":"portfolio","link":"https:\/\/raindesign.gr\/en\/projects\/steel-petals\/","title":{"rendered":"STEEL PETALS"},"content":{"rendered":"[vc_row thb_full_width=”true” full_height=”true” content_placement=”middle” mouse_scroll=”true” thb_scroll_bottom_style=”style1″ thb_scroll_bottom_color=”dark” css=”.vc_custom_1774854261039{background-image: url(https:\/\/raindesign.gr\/wp-content\/uploads\/2026\/03\/Artboard-2-3.webp?id=21204) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column][vc_column_text]\n

STEEL PETALS<\/span><\/h1>\n

Brand Identity Tea \/ Tea Label Design \/ Tea Packaging \/ Campaign Visuals<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”align-center”][vc_column offset=”vc_col-lg-10″][vc_empty_space height=”100px”][vc_column_text]\n

Brand Identity Tea
\nTea Label Design
\nTea Packaging
\nCampaign Visuals<\/span><\/h2>\n
\n
\n
\n
\n

Steel Petals is a premium tea brand that moves between dynamism and subtlety. The aim of the project was to create a complete tea packaging design<\/strong> that highlights the product not only as a beverage, but as an experience.<\/span><\/p>\n

The basic idea, Structured Softness<\/em>, expresses this balance. On the one hand there is a more “industrial” approach, with clean lines and structure, and on the other a more natural, calm side that is connected to the tea itself.<\/span><\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1739434393274{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column][vc_empty_space mobile_height=”20px” height=”80px”]\t

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The overall brand identity<\/strong><\/a><\/span> was based on geometric typography and a grid that keeps each application organized and consistent. The key element is the pixelated teapot, a symbol that unites the digital with the physical and gives the brand a distinctive character.<\/span><\/p>\n

In the tea packaging design<\/strong>, each flavor has its own color identity, while maintaining a common structure. This creates a unified system that works well both on the shelf and in a digital environment.<\/span><\/p>\n

The packaging<\/a><\/span> <\/strong>was designed with a clear hierarchy, so that the information is easy and immediate to read. The result is minimal, but with a strong presence and modern aesthetics.<\/span><\/p>\n[\/vc_column_text][vc_empty_space mobile_height=”20px” height=”100px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1739434393274{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column]\t

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\n\t\t\t\t\"Tea\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][vc_column width=”1\/2″]\t
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The campaign presents the product as a small daily ritual. Through intense shadows, clean compositions and a modern still-life aesthetic, emphasis is placed on detail and experience.<\/span><\/p>\n

The project was designed to operate seamlessly across packaging, digital applications and campaign visuals, maintaining consistency and a clear image at every point of contact with the public.<\/span><\/p>\n

The result is a comprehensive tea packaging design<\/strong> and branding project, with a strong presence and clear identity in the contemporary tea space.<\/span><\/p>\n[\/vc_column_text][vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1739434393274{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column]\t

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\n\t\t\t\t\"High-end\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][vc_column width=”1\/2″]\t
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\n\t\t\t\t\"\u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1763043105925{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column width=”1\/2″]\t
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\n\t\t\t\t\"\u03a3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row thb_full_width=”true” full_height=”true” content_placement=”middle” mouse_scroll=”true” thb_scroll_bottom_style=”style1″ thb_scroll_bottom_color=”dark” css=”.vc_custom_1774854261039{background-image: url(https:\/\/raindesign.gr\/wp-content\/uploads\/2026\/03\/Artboard-2-3.webp?id=21204) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column][vc_column_text] STEEL PETALS Brand Identity Tea \/ Tea Label Design \/ Tea Packaging \/ Campaign Visuals [\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”align-center”][vc_column offset=”vc_col-lg-10″][vc_empty_space height=”100px”][vc_column_text] Brand Identity Tea Tea Label Design Tea Packaging Campaign Visuals Steel Petals is a premium tea brand that…<\/p>\n","protected":false},"featured_media":21338,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"yoast_head":"\nTea Label Design | Tea Packaging<\/title>\n<meta name=\"description\" content=\"Tea label design. 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