{"id":21191,"date":"2026-04-26T16:48:52","date_gmt":"2026-04-26T14:48:52","guid":{"rendered":"https:\/\/raindesign.gr\/?post_type=portfolio&p=21191"},"modified":"2026-04-26T18:20:40","modified_gmt":"2026-04-26T16:20:40","slug":"furena","status":"publish","type":"portfolio","link":"https:\/\/raindesign.gr\/en\/projects\/furena\/","title":{"rendered":"FURENA"},"content":{"rendered":"[vc_row thb_full_width=”true” full_height=”true” content_placement=”middle” mouse_scroll=”true” thb_scroll_bottom_style=”style1″ thb_scroll_bottom_color=”dark” css=”.vc_custom_1773996599483{background-image: url(https:\/\/raindesign.gr\/wp-content\/uploads\/2026\/03\/Artboard-3-1.webp?id=21124) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column][vc_column_text]\n

FURENA<\/span><\/h1>\n

BRAND IDENTITY \/ PACKAGING DESIGN C\u0391T FOOD \/ GRAPHIC DESIGN \/ PET FOOD BRANDING AND PACKAGING DESIGN
\nCorporate Identity Design for Cat Food \/ Packaging Design for Cat Food<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”align-center”][vc_column offset=”vc_col-lg-10″][vc_empty_space height=”100px”][vc_column_text]\n

Corporate Identity Design for Cat Food
\nPet Food Branding & Packaging Design
\nPackaging Design for Cat Food
\n<\/span>Visual Direction for Pet Food for Digital & Social Media<\/span><\/h2>\n
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The Furena<\/strong> is a modern pet food brand created with the goal of offering high-quality, balanced, and enjoyable nutrition for cats, combining strong nutritional value with a playful and contemporary visual identity. The brand\u2019s philosophy is based on the idea that caring for pets is an act of love, which is why each product is designed to meet the daily needs of animals using natural ingredients and carefully crafted recipes. The product range includes dry food, wet food, p\u00e2t\u00e9, snacks, and grooming products, creating a complete care ecosystem for cats.<\/span><\/div>\n<\/div>\n<\/section>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1739434393274{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column][vc_empty_space mobile_height=”20px” height=”80px”]\t

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\n\t\t\t\t\"cat\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][vc_column width=”1\/2″]\t
\n\t \t\t\t
\n\t\t\t\t\"pet\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row el_class=”align-center”][vc_column offset=”vc_col-lg-10″][vc_column_text]The visual identity of Furena is highly recognizable and friendly, featuring playful graphics, bold colors, and minimal illustrations<\/strong> inspired by the expressions and behavior of cats. Through imagery with strong expressions and humorous messages, the brand communicates the joy of food and the relationship between the owner and their pet. The experience extends across multiple touchpoints, from packaging<\/a><\/span> and advertising campaigns to the website and social media, creating a cohesive and vibrant presence.<\/span>[\/vc_column_text][vc_empty_space mobile_height=”20px” height=”100px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1763043105925{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column width=”1\/3″]\t
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\n\t\t\t\t\"pet\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][vc_column width=”1\/3″]\t
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\n\t\t\t\t\"cat\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][vc_column width=”1\/3″]\t
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\n\t\t\t\t\"cat\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row el_class=”align-center”][vc_column offset=”vc_col-lg-10″][vc_column_text]At the heart of Furena\u2019s identity lies the idea of \u201cPure Purrfection,\u201d a promise of products that combine taste, quality, and care. With its playful character and modern aesthetic, Furena aims to become a brand that offers more than just food\u2014it delivers a daily moment of happiness and care for cats and the people who love them.<\/span>[\/vc_column_text][vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1763043105925{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column width=”1\/2″]\t
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[vc_row thb_full_width=”true” full_height=”true” content_placement=”middle” mouse_scroll=”true” thb_scroll_bottom_style=”style1″ thb_scroll_bottom_color=”dark” css=”.vc_custom_1773996599483{background-image: url(https:\/\/raindesign.gr\/wp-content\/uploads\/2026\/03\/Artboard-3-1.webp?id=21124) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column][vc_column_text] FURENA BRAND IDENTITY \/ PACKAGING DESIGN C\u0391T FOOD \/ GRAPHIC DESIGN \/ PET FOOD BRANDING AND PACKAGING DESIGN Corporate Identity Design for Cat Food \/ Packaging Design for Cat Food [\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”align-center”][vc_column offset=”vc_col-lg-10″][vc_empty_space height=”100px”][vc_column_text] Corporate Identity Design…<\/p>\n","protected":false},"featured_media":21990,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"yoast_head":"\nBrand Identity Design for Cat Food | Pet Packaging Design<\/title>\n<meta name=\"description\" content=\"Brand identity design for cat food. 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