{"id":20952,"date":"2026-03-27T09:18:31","date_gmt":"2026-03-27T07:18:31","guid":{"rendered":"https:\/\/raindesign.gr\/?post_type=portfolio&p=20952"},"modified":"2026-04-24T07:54:43","modified_gmt":"2026-04-24T05:54:43","slug":"velour-heat","status":"publish","type":"portfolio","link":"https:\/\/raindesign.gr\/en\/projects\/velour-heat\/","title":{"rendered":"Velour Heat"},"content":{"rendered":"[vc_row thb_full_width=”true” full_height=”true” content_placement=”middle” mouse_scroll=”true” thb_scroll_bottom_style=”style1″ thb_scroll_bottom_color=”dark” css=”.vc_custom_1772100569103{background-image: url(https:\/\/raindesign.gr\/wp-content\/uploads\/2026\/02\/Artboard-14-1.webp?id=20941) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column][vc_column_text]\n

VELOUR HEAT<\/span><\/h1>\n

BRAND IDENTITY \/ PACKAGING DESIGN \/ ART DIRECTION \/ CAMPAIGN VISUALS
\nLuxury Chocolate Brand Identity \/ Chocolate Packaging Design \/ Social Media Visual System Chocolate<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”align-center”][vc_column offset=”vc_col-lg-10″][vc_empty_space height=”100px”][vc_column_text]\n

Luxury Chocolate Brand Identity
\nChocolate packaging design
\nSocial Media Visual System Chocolate<\/span><\/h2>\n
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Velour Heat<\/strong> is a luxury chocolate brand identity that explores intensity through contrast. Velvet meets fire, sweetness coexists with heat. At the core of the brand lies the concept of “controlled intensity”, a product that does not shout, but leaves a pulse.
\n<\/span><\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n[\/vc_column_text][vc_empty_space mobile_height=”20px” height=”100px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1763043105925{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column width=”1\/2″]\t

\n\t \t\t\t
\n\t\t\t\t\"Editorial\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][vc_column width=”1\/2″]\t
\n\t \t\t\t
\n\t\t\t\t\"Chocolate\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1739434393274{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column]\t
\n\t \t\t\t
\n\t\t\t\t\"Luxury\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row el_class=”align-center”][vc_column offset=”vc_col-lg-10″][vc_empty_space mobile_height=”20px” height=”80px”][vc_column_text]The logo<\/strong><\/a><\/span> is based on a strong, structured typography with retro influences and a compact composition. VELOUR HEAT functions as a basic graphic element, creating a system that transforms into a pattern, background or statement headline. The script flavor layer adds a second, more sensual dimension, reinforcing the brand’s dual identity: soft & bold.<\/span><\/p>\n

The color palette<\/strong> varies by flavor, creating a collectible system with a strong visual impact. Crimson, terracotta, dusty pink, deep brown and cobalt blue are combined in high contrast, giving a contemporary character and a strong presence in both retail and digital environments.<\/span>[\/vc_column_text][vc_empty_space mobile_height=”20px” height=”100px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1739434393274{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column]\t

\n\t \t\t\t
\n\t\t\t\t\"Artisan\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1763043105925{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column width=”1\/2″]\t
\n\t \t\t\t
\n\t\t\t\t\"Bold\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][vc_column width=”1\/2″]\t
\n\t \t\t\t
\n\t\t\t\t\"Brand\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1739434393274{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column]\t
\n\t \t\t\t
\n\t\t\t\t\"Premium\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1739434393274{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column]\t
\n\t \t\t\t
\n\t\t\t\t\"Chocolate\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row el_class=”align-center”][vc_column offset=”vc_col-lg-10″][vc_empty_space mobile_height=”20px” height=”80px”][vc_column_text]The packaging system<\/strong> was designed as a modular identity. Each chocolate bears a clear hierarchy: cocoa percentage, flavor descriptors and signature tagline. The clean structure and typographic intensity create recognition, while the differentiation in color enhances the collectability of the series.<\/span><\/p>\n

The campaign follows a fashion-editorial aesthetic<\/strong> with close-up portraits, intense shadows and tactile textures. The product is presented as a luxury object, not just as a sweet, but as an experience. The social media visuals alternate product stacks, macro details and sensual campaign shots, creating rhythm and coherence.<\/span><\/p>\n

The result is a complete luxury brand experience with a strong character, clear visual direction and clear positioning in the premium artisan chocolate space.<\/span>[\/vc_column_text][vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1739434393274{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column]\t

\n\t \t\t\t
\n\t\t\t\t\"Luxury\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1763043105925{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column width=”1\/2″]\t
\n\t \t\t\t
\n\t\t\t\t\"Visual\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][vc_column width=”1\/2″]\t
\n\t \t\t\t
\n\t\t\t\t\"Retail\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1739434393274{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column]\t
\n\t \t\t\t
\n\t\t\t\t\"Chocolate\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1763043105925{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column width=”1\/2″]\t
\n\t \t\t\t
\n\t\t\t\t\"Minimal\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=”1\/2″]\t
\n\t \t\t\t
\n\t\t\t\t\"Fashion-Inspired\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1739434393274{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column][vc_empty_space mobile_height=”20px” height=”80px”]\t
\n\t \t\t\t
\n\t\t\t\t\"Food\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1763043105925{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column width=”1\/2″]\t
\n\t \t\t\t
\n\t\t\t\t\"Color-Driven\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][vc_column width=”1\/2″]\t
\n\t \t\t\t
\n\t\t\t\t\"Velour\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1763043105925{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column width=”1\/2″]\t
\n\t \t\t\t
\n\t\t\t\t\"Premium\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][vc_column width=”1\/2″]\t
\n\t \t\t\t
\n\t\t\t\t\"Limited\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1739434393274{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column]\t
\n\t \t\t\t
\n\t\t\t\t\"Collectible\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1763043105925{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column width=”1\/2″]\t
\n\t \t\t\t
\n\t\t\t\t\"Luxury\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][vc_column width=”1\/2″]\t
\n\t \t\t\t
\n\t\t\t\t\"Luxury\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row thb_full_width=”true” full_height=”true” content_placement=”middle” mouse_scroll=”true” thb_scroll_bottom_style=”style1″ thb_scroll_bottom_color=”dark” css=”.vc_custom_1772100569103{background-image: url(https:\/\/raindesign.gr\/wp-content\/uploads\/2026\/02\/Artboard-14-1.webp?id=20941) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column][vc_column_text] VELOUR HEAT BRAND IDENTITY \/ PACKAGING DESIGN \/ ART DIRECTION \/ CAMPAIGN VISUALS Luxury Chocolate Brand Identity \/ Chocolate Packaging Design \/ Social Media Visual System Chocolate[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”align-center”][vc_column offset=”vc_col-lg-10″][vc_empty_space height=”100px”][vc_column_text] Luxury Chocolate Brand Identity Chocolate packaging design…<\/p>\n","protected":false},"featured_media":20936,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"yoast_head":"\nChocolate Packaging Design | Luxury Chocolate Brand<\/title>\n<meta name=\"description\" content=\"Velour Heat is a luxury chocolate brand identity that explores intensity through contrast. 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