{"id":19892,"date":"2026-01-25T19:33:02","date_gmt":"2026-01-25T17:33:02","guid":{"rendered":"https:\/\/raindesign.gr\/?post_type=portfolio&p=19892"},"modified":"2026-04-24T08:11:42","modified_gmt":"2026-04-24T06:11:42","slug":"fleuris","status":"publish","type":"portfolio","link":"https:\/\/raindesign.gr\/en\/projects\/fleuris\/","title":{"rendered":"FLEURIS"},"content":{"rendered":"[vc_row thb_full_width=”true” full_height=”true” content_placement=”middle” mouse_scroll=”true” thb_scroll_bottom_style=”style1″ thb_scroll_bottom_color=”dark” css=”.vc_custom_1767791641433{background-image: url(https:\/\/raindesign.gr\/wp-content\/uploads\/2026\/01\/Artboard-13-1.webp?id=19852) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column][vc_column_text]\n

FLEURIS<\/span><\/h1>\n

GRAPHIC DESIGN \/ BRAND IDENTITY \/ LOGO DESIGN
\nFlorist logo design \/ Florist corporate identity \/ Social Media Flower Shop<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”align-center”][vc_column offset=”vc_col-lg-10″][vc_empty_space height=”100px”][vc_column_text]\n

Flower Shop Logo Design
\nFlower Shop Corporate Identity
\nSocial Media Flower Shop<\/span><\/h2>\n
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\nFleuris is a complete corporate identity<\/span><\/a> design project for a flower shop, aiming to create a brand that exudes romance, elegance and modern European aesthetics. The overall approach was based on detail, harmony and the creation of an identity that works both physically and emotionally.
\n<\/span><\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n[\/vc_column_text][vc_empty_space mobile_height=”20px” height=”100px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1739434393274{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column]\t

\n\t \t\t\t
\n\t\t\t\t\"romantic\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1739362223545{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column width=”1\/2″]\t
\n\t \t\t\t
\n\t\t\t\t\"branding\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=”1\/2″]\t
\n\t \t\t\t
\n\t\t\t\t\"European\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1739434393274{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column][vc_empty_space mobile_height=”20px” height=”80px”]\t
\n\t \t\t\t
\n\t\t\t\t\"romantic\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row el_class=”align-center”][vc_column offset=”vc_col-lg-10″][vc_empty_space mobile_height=”20px” height=”80px”][vc_column_text]The logo was designed with an emphasis on simplicity and timelessness. Its organic lettering and subtle floral symbol compose a calm and elegant visual, avoiding bold forms while remaining flexible across all applications. The logo performs seamlessly on print materials, packaging, stamps, labels, and digital platforms, consistently maintaining brand coherence and recognizability.<\/span><\/p>\n

The color palette was selected to enhance the romantic mood and European character of the flower shop. Muted shades, natural greens, warm neutrals, and soft dusty tones create a calm and refined result that highlights the flowers without competing with them. The colors work complementarily, offering depth, consistency, and visual balance.<\/span>[\/vc_column_text][vc_empty_space mobile_height=”20px” height=”100px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1763043105925{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column width=”1\/2″]\t

\n\t \t\t\t
\n\t\t\t\t\"European\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][vc_column width=”1\/2″]\t
\n\t \t\t\t
\n\t\t\t\t\"calm\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1739434393274{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column]\t
\n\t \t\t\t
\n\t\t\t\t\"visual\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1763043105925{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column width=”1\/2″]\t
\n\t \t\t\t
\n\t\t\t\t\"modern\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][vc_column width=”1\/2″]\t
\n\t \t\t\t
\n\t\t\t\t\"romantic\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1763043105925{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column width=”1\/2″]\t
\n\t \t\t\t
\n\t\t\t\t\"luxury\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=”1\/2″]\t
\n\t \t\t\t
\n\t\t\t\t\"floral\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row el_class=”align-center”][vc_column offset=”vc_col-lg-10″][vc_empty_space mobile_height=”20px” height=”80px”][vc_column_text]On social media, Fleuris\u2019s presence is built on absolute visual consistency. Each post follows a unified aesthetic direction in terms of composition, color palette, and typography. The social media presence acts as an extension of the brand identity, with visuals reminiscent of editorial layouts that create a cohesive and recognizable image.
\nFleuris highlights the importance of thoughtful branding for a flower shop, demonstrating that the combination of logo design, color choices, materials, and a consistent digital presence can create a brand with character, aesthetic value, and timeless appeal.
\n<\/span>[\/vc_column_text][vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1739434393274{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column]\t
\n\t \t\t\t
\n\t\t\t\t\"floral\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1763043105925{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column width=”1\/2″]\t
\n\t \t\t\t
\n\t\t\t\t\"florist\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][vc_column width=”1\/2″]\t
\n\t \t\t\t
\n\t\t\t\t\"calm\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1739434393274{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column]\t
\n\t \t\t\t
\n\t\t\t\t\"editorial\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1763043105925{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column width=”1\/2″]\t
\n\t \t\t\t
\n\t\t\t\t\"cohesive\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=”1\/2″]\t
\n\t \t\t\t
\n\t\t\t\t\"flower\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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