{"id":19787,"date":"2026-01-08T16:55:14","date_gmt":"2026-01-08T14:55:14","guid":{"rendered":"https:\/\/raindesign.gr\/?post_type=portfolio&p=19787"},"modified":"2026-04-24T08:18:57","modified_gmt":"2026-04-24T06:18:57","slug":"red-harvest-brew","status":"publish","type":"portfolio","link":"https:\/\/raindesign.gr\/en\/projects\/red-harvest-brew\/","title":{"rendered":"Red Harvest Brew"},"content":{"rendered":"[vc_row thb_full_width=”true” full_height=”true” content_placement=”middle” mouse_scroll=”true” thb_scroll_bottom_style=”style1″ thb_scroll_bottom_color=”dark” css=”.vc_custom_1767609338048{background-image: url(https:\/\/raindesign.gr\/wp-content\/uploads\/2026\/01\/Artboard-15.webp?id=19769) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column][vc_column_text]\n

RED HARVEST<\/span><\/h1>\n

GRAPHIC DESIGN \/ BRAND IDENTITY \/ LOGO DESIGN \/ PACKAGING DESIGN DRINK
\nDrink label design<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”align-center”][vc_column offset=”vc_col-lg-10″][vc_empty_space height=”100px”][vc_column_text]\n

Brand Identity & Packaging Concept
\nDrink label design
\nPackaging design drink
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This project focuses on the creation of a craft cider packaging<\/a> <\/span>concept, aiming to capture the character of a modern and authentic beverage brand. The design approach was based on the connection of the product with the raw material and the production process, emphasizing the coherence and clarity of the visual identity.
\n<\/span><\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n[\/vc_column_text][vc_empty_space mobile_height=”20px” height=”100px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1739362223545{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column width=”1\/2″]\t

\n\t \t\t\t
\n\t\t\t\t\"Visual\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=”1\/2″]\t
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\n\t\t\t\t\"Craft\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row el_class=”align-center”][vc_column offset=”vc_col-lg-10″][vc_empty_space mobile_height=”20px” height=”80px”][vc_column_text]The choice of bottle packaging was a key element of the concept, as it enhances the sense of quality and timelessness. The packaging was designed to function as a carrier of the brand, without unnecessary information, letting the design speak through form and color.<\/span><\/p>\n

A central role in the packaging is played by a geometrically structured graphic element, which abstractly refers to the shape of the apple. The form is not rendered realistically, but through a modern, minimal approach, creating a clear and recognizable image that is directly linked to the product and its origin.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1739362223545{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column width=”1\/3″][vc_empty_space mobile_height=”20px” height=”80px”]\t

\n\t \t\t\t
\n\t\t\t\t\"Minimal\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=”1\/3″][vc_empty_space mobile_height=”20px” height=”80px”]\t
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\n\t\t\t\t\"Apple-inspired\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=”1\/3″][vc_empty_space mobile_height=”20px” height=”80px”]\t
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\n\t\t\t\t\"Abstract\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1739434393274{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column][vc_empty_space mobile_height=”20px” height=”80px”]\t
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\n\t\t\t\t\"Packaging\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1763043105925{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column width=”1\/2″]\t
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\n\t\t\t\t\"Contemporary\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=”1\/2″]\t
\n\t \t\t\t
\n\t\t\t\t\"Brand\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row el_class=”align-center”][vc_column offset=”vc_col-lg-10″][vc_empty_space mobile_height=”20px” height=”80px”][vc_column_text]The color palette moves in deep, dark shades of red, a choice that speaks to both the name and the main graphic element of the design. Red enhances the dynamic of the concept, referring to the apple and the fermentation process, while at the same time adding intensity and depth to the overall aesthetics of the packaging.<\/span><\/p>\n

The typographic system was designed to support the graphic element, maintaining balance and clarity in each application. The mockups present the packaging in different conditions, highlighting the packaging as part of a complete brand experience, where form, color and concept work as one.
\n<\/span>[\/vc_column_text][vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1739434393274{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column]\t

\n\t \t\t\t
\n\t\t\t\t\"Product\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row thb_full_width=”true” full_height=”true” content_placement=”middle” mouse_scroll=”true” thb_scroll_bottom_style=”style1″ thb_scroll_bottom_color=”dark” css=”.vc_custom_1767609338048{background-image: url(https:\/\/raindesign.gr\/wp-content\/uploads\/2026\/01\/Artboard-15.webp?id=19769) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column][vc_column_text] RED HARVEST GRAPHIC DESIGN \/ BRAND IDENTITY \/ LOGO DESIGN \/ PACKAGING DESIGN DRINK Drink label design[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”align-center”][vc_column offset=”vc_col-lg-10″][vc_empty_space height=”100px”][vc_column_text] Brand Identity & Packaging Concept Drink label design Packaging design drink This project focuses on the creation…<\/p>\n","protected":false},"featured_media":19897,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"yoast_head":"\nDrink label design | Packaging design drink<\/title>\n<meta name=\"description\" content=\"Beverage label design. 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