{"id":18817,"date":"2025-10-03T15:08:29","date_gmt":"2025-10-03T13:08:29","guid":{"rendered":"https:\/\/raindesign.gr\/?post_type=portfolio&p=18817"},"modified":"2026-04-24T08:34:37","modified_gmt":"2026-04-24T06:34:37","slug":"luna-rossa","status":"publish","type":"portfolio","link":"https:\/\/raindesign.gr\/en\/projects\/luna-rossa\/","title":{"rendered":"Luna Rossa"},"content":{"rendered":"[vc_row thb_full_width=”true” full_height=”true” content_placement=”middle” mouse_scroll=”true” thb_scroll_bottom_style=”style1″ thb_scroll_bottom_color=”dark” css=”.vc_custom_1751547289145{background-image: url(https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/07\/Place-Header.webp?id=18807) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column][vc_column_text]\n

Luna Rossa<\/span><\/h1>\n

\u00a0LOGO DESIGN \/ BRANDING \/ PACKAGING \/ PIZZA MENU
\nPizzeria logo design \/ Pizza packaging design \/ Pizza branding \/ Pizzeria menu<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”align-center”][vc_column offset=”vc_col-lg-10″][vc_empty_space height=”100px”][vc_column_text]\n

Pizzeria Logo Design
\nPizza Packaging Design
\nPizza Branding
\nPizzeria Menu<\/span>\u00a0<\/span><\/h2>\n
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\n
\n
\n

Luna Rossa is a new Italian pizzeria based in Barcelona, \u200b\u200binspired by the street culture of Italian food and the need for a strong, recognizable identity. From the beginning of the collaboration, our goal was to create a comprehensive visual branding that exudes freshness, confidence and consistency in all touchpoints of the business from the logo and color palette, to the menu and packaging.
\n<\/span><\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n[\/vc_column_text][vc_empty_space height=”10px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1739362223545{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column][vc_empty_space mobile_height=”20px” height=”80px”]\t

\n\t \t\t\t
\n\t\t\t\t\"Italian\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1739362223545{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column width=”1\/2″]\t
\n\t \t\t\t
\n\t\t\t\t\"branding\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=”1\/2″]\t
\n\t \t\t\t
\n\t\t\t\t\"visual\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row el_class=”align-center”][vc_column offset=”vc_col-lg-10″][vc_empty_space mobile_height=”20px” height=”80px”][vc_column_text]\n

The Collaboration<\/strong><\/h2>\n

The creative foundation of the project was the logo<\/a><\/strong><\/span>, which depicts, in a simple, charming, and entirely linear way, a hand holding a slice of pizza. The line is continuous, playful, and distinctly iconic, allowing the symbol to stand out and function seamlessly across various applications\u2014from boxes and tags to social media and stickers. Paired with bold, slightly retro typography, the overall identity is recognizable, modern, and approachable.<\/span>[\/vc_column_text][vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1739362223545{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column width=”1\/2″]\t

\n\t \t\t\t
\n\t\t\t\t\"\u03bc\u03bf\u03bd\u03c4\u03ad\u03c1\u03bd\u03bf\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=”1\/2″]\t
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\n\t\t\t\t\"pizzeria\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1739434393274{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column]\t
\n\t \t\t\t
\n\t\t\t\t\"branding\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1739362223545{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column width=”1\/2″][vc_column_text]
\n\t \t\t\t
\n\t\t\t\t\"branding\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row el_class=”align-center”][vc_column offset=”vc_col-lg-10″][vc_empty_space mobile_height=”20px” height=”80px”][vc_column_text]Next, we designed a two-sided menu using a clean grid layout, focused on functionality and quick readability. The sections (Pizzas, Starters, Salads, Drinks) are separated by simple geometric shapes and laid out in a double single-column format, making them practical for in-store use as well as for delivery or online viewing.<\/span>[\/vc_column_text][vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” content_placement=”middle” css=”.vc_custom_1744625753409{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column width=”1\/2″]\t
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\n\t\t\t\t\"restaurant\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=”1\/2″]\t
\n\t \t\t\t
\n\t\t\t\t\"pizza\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1739434393274{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column]\t
\n\t \t\t\t
\n\t\t\t\t\"\u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row el_class=”align-center”][vc_column offset=”vc_col-lg-10″][vc_empty_space mobile_height=”20px” height=”80px”][vc_column_text]Special attention was given to the packaging<\/a><\/strong>, where we designed three versions of the pizza box\u2014not as alternative concepts, but as equal elements of the brand system. Each box features a different background and typographic composition (red, white, green), maintaining the same logo and aesthetic. This allows the store to print and use all three interchangeably, depending on the order type, season, or target audience. In this way, the branding remains cohesive while gaining energy and flexibility through variation.<\/span>[\/vc_column_text][vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1739434393274{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column]\t
\n\t \t\t\t
\n\t\t\t\t\"pizza\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” content_placement=”middle” css=”.vc_custom_1739362154493{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column width=”1\/2″]\t
\n\t \t\t\t
\n\t\t\t\t\"pizza\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=”1\/2″]\t
\n\t \t\t\t
\n\t\t\t\t\"food\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1739434393274{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column]\t
\n\t \t\t\t
\n\t\t\t\t\"creative\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row el_class=”align-center”][vc_column offset=”vc_col-lg-10″][vc_empty_space mobile_height=”20px” height=”80px”][vc_column_text]This project is a study in balancing a friendly, relaxed tone with a structured visual identity. The result is a brand with a clear voice and character, one that can stand out in the casual dining market, both locally and internationally.<\/span>[\/vc_column_text][vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” css=”.vc_custom_1739362223545{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”text-center align-center”][vc_column width=”1\/2″]\t
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\n\t\t\t\t\"\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=”1\/2″][vc_column_text]