{"id":18349,"date":"2025-06-14T14:49:20","date_gmt":"2025-06-14T12:49:20","guid":{"rendered":"https:\/\/raindesign.gr\/?post_type=portfolio&#038;p=18349"},"modified":"2025-06-14T15:01:47","modified_gmt":"2025-06-14T13:01:47","slug":"fruigy","status":"publish","type":"portfolio","link":"https:\/\/raindesign.gr\/en\/projects\/fruigy\/","title":{"rendered":"Fruigy"},"content":{"rendered":"[vc_row thb_full_width=&#8221;true&#8221; full_height=&#8221;true&#8221; content_placement=&#8221;middle&#8221; mouse_scroll=&#8221;true&#8221; thb_scroll_bottom_style=&#8221;style1&#8243; thb_scroll_bottom_color=&#8221;dark&#8221; css=&#8221;.vc_custom_1746000644539{background-image: url(https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Place-Header-3.webp?id=18328) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;text-center align-center&#8221;][vc_column][vc_column_text]\n<h1 style=\"text-align: center;\"><span style=\"font-size: 36pt; color: #ffffff;\">Fruigy<\/span><\/h1>\n<p style=\"text-align: center;\"><span style=\"font-size: 12pt; font-family: proxima-regular; color: #ffffff;\">\u00a0LOGO DESIGN \/ LABEL DESIGN<br \/>\nJuice Logo Design \/ Labels for a line of natural smoothies<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;align-center&#8221;][vc_column offset=&#8221;vc_col-lg-10&#8243;][vc_empty_space height=&#8221;100px&#8221;][vc_column_text]\n<h2><span style=\"font-family: proxima-bold;\">Logo Design for Juice<br \/>\nLabel Design for a Series of Natural Smoothies<\/span><\/h2>\n<div class=\"flex_column av_one_third avia-builder-el-5 el_after_av_one_third el_before_av_one_third \">\n<section class=\"av_textblock_section\">\n<div class=\"avia_textblock av_inherit_color\">\n<div class=\"\" data-block=\"true\" data-editor=\"1ik9m\" data-offset-key=\"6pr5u-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"6pr5u-0-0\">\n<p><span style=\"font-family: proxima-regular;\" data-offset-key=\"6pr5u-0-0\">A project full of fruity aromas, vibrant colors, and a playful mood. The branding for the Fruigy smoothie line was created based on the need for a clean, modern, and friendly identity that conveys freshness and naturalness.<\/span><\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1739362223545{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;text-center align-center&#8221;][vc_column][vc_empty_space mobile_height=&#8221;20px&#8221; height=&#8221;80px&#8221;]\t<div id=\"thb-image-6a0084506d72c\" class=\"caption-style1 animation left-to-right alignleft full  thb_image_link wp-caption \">\n\t  \t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t\t<img width=\"1600\" height=\"1080\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"thb_image   attachment-full thb-lazyload lazyload\" alt=\"\u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03bc\u03cc\u03c2 \u03b5\u03c4\u03b9\u03ba\u03ad\u03c4\u03b1\u03c2 \u03b3\u03b9\u03b1 smoothies\" decoding=\"async\" loading=\"lazy\" title=\"Artboard 11-2\" sizes=\"(max-width: 1600px) 100vw, 1600px\" data-src=\"https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Artboard-11-2-1.webp\" data-sizes=\"auto\" data-srcset=\"https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Artboard-11-2-1.webp 1600w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Artboard-11-2-1-300x203.webp 300w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Artboard-11-2-1-1024x691.webp 1024w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Artboard-11-2-1-768x518.webp 768w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Artboard-11-2-1-1536x1037.webp 1536w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Artboard-11-2-1-150x101.webp 150w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Artboard-11-2-1-600x405.webp 600w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Artboard-11-2-1-900x608.webp 900w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Artboard-11-2-1-20x13.webp 20w\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1739362223545{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;text-center align-center&#8221;][vc_column width=&#8221;1\/2&#8243;]\t<div id=\"thb-image-6a0084506e318\" class=\"caption-style1 animation left-to-right alignleft full  thb_image_link wp-caption \">\n\t  \t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t\t<img width=\"800\" height=\"1000\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"thb_image   attachment-full thb-lazyload lazyload\" alt=\"log;otypo kai etik;eta gia \u03c3\u03bc\u03bf\u03bf\u03c4\u03b7\u03b9\u03b5\" decoding=\"async\" loading=\"lazy\" title=\"Replace-5\" sizes=\"(max-width: 800px) 100vw, 800px\" data-src=\"https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Replace-5-2.webp\" data-sizes=\"auto\" data-srcset=\"https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Replace-5-2.webp 800w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Replace-5-2-240x300.webp 240w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Replace-5-2-768x960.webp 768w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Replace-5-2-300x375.webp 300w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Replace-5-2-150x188.webp 150w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Replace-5-2-600x750.webp 600w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Replace-5-2-20x25.webp 20w\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=&#8221;1\/2&#8243;]\t<div id=\"thb-image-6a0084506ede5\" class=\"caption-style1 animation right-to-left alignleft full  thb_image_link wp-caption \">\n\t  \t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t\t<img width=\"800\" height=\"1000\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"thb_image   attachment-full thb-lazyload lazyload\" alt=\"\u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03b5 \u03bb\u03bf\u03b3\u03bf\u03c4\u03cd\u03c0\u03bf\u03c5 \u03b3\u03b9\u03b1 smoothie\" decoding=\"async\" loading=\"lazy\" title=\"Replace-4\" sizes=\"(max-width: 800px) 100vw, 800px\" data-src=\"https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Replace-4-2.webp\" data-sizes=\"auto\" data-srcset=\"https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Replace-4-2.webp 800w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Replace-4-2-240x300.webp 240w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Replace-4-2-768x960.webp 768w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Replace-4-2-300x375.webp 300w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Replace-4-2-150x188.webp 150w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Replace-4-2-600x750.webp 600w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Replace-4-2-20x25.webp 20w\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1739362223545{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;text-center align-center&#8221;][vc_column][vc_column_text]<video class=\"video-background\" autoplay=\"autoplay\" loop=\"loop\" muted=\"\" width=\"100%\" height=\"auto\" data-mce-fragment=\"1\"><br \/>\n<span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><source src=\"https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/video-1.mp4\" \/><br \/><\/video>[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1739362223545{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;text-center align-center&#8221;][vc_column][vc_empty_space mobile_height=&#8221;20px&#8221; height=&#8221;80px&#8221;]\t<div id=\"thb-image-6a0084506f896\" class=\"caption-style1 animation left-to-right alignleft full  thb_image_link wp-caption \">\n\t  \t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t\t<img width=\"1600\" height=\"1080\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"thb_image   attachment-full thb-lazyload lazyload\" alt=\"smoothie label design\" decoding=\"async\" loading=\"lazy\" title=\"Artboard 11\" sizes=\"(max-width: 1600px) 100vw, 1600px\" data-src=\"https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Artboard-11-4.webp\" data-sizes=\"auto\" data-srcset=\"https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Artboard-11-4.webp 1600w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Artboard-11-4-300x203.webp 300w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Artboard-11-4-1024x691.webp 1024w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Artboard-11-4-768x518.webp 768w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Artboard-11-4-1536x1037.webp 1536w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Artboard-11-4-150x101.webp 150w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Artboard-11-4-600x405.webp 600w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Artboard-11-4-900x608.webp 900w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Artboard-11-4-20x13.webp 20w\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row el_class=&#8221;align-center&#8221;][vc_column offset=&#8221;vc_col-lg-10&#8243;][vc_empty_space mobile_height=&#8221;20px&#8221; height=&#8221;80px&#8221;][vc_column_text]\n<h2><strong>The Collaboration<\/strong><\/h2>\n<p><span style=\"font-family: proxima-regular;\">Starting with the logo, we chose a custom wordmark with rounded corners and slight \u201csmiles\u201d in the curves to reflect the brand\u2019s playful yet approachable personality. It was designed with special care, giving uniqueness to the name and enhancing recognizability.<\/span><\/p>\n<p><span style=\"font-family: proxima-regular;\">The packaging design approach focuses on simplicity and color-coded differentiation for each flavor, creating a range with a clear identity and a distinct character per product. Each label features modern, minimalist fruit illustrations in vivid tones, acting as visual cues for the consumer.<\/p>\n<p><span style=\"font-family: proxima-regular;\">The use of pastel backgrounds combined with bold typographic choices strikes a balance between freshness and a premium feel. Altogether, it expresses a modern, friendly, and 100% natural character, fully aligned with the product&#8217;s philosophy.<\/p>\n<p><span style=\"font-family: proxima-regular;\">Through Fruigy\u2019s branding, we crafted a visual experience that stands out on the shelf, communicates through its design, and enhances the freshness and quality of its contents.[\/vc_column_text][vc_empty_space mobile_height=&#8221;20px&#8221; height=&#8221;80px&#8221;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1739362223545{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;text-center align-center&#8221;][vc_column width=&#8221;1\/2&#8243;]\t<div id=\"thb-image-6a00845070304\" class=\"caption-style1 animation left-to-right alignleft full  thb_image_link wp-caption \">\n\t  \t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t\t<img 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https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Replace-2-3-240x300.webp 240w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Replace-2-3-768x960.webp 768w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Replace-2-3-300x375.webp 300w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Replace-2-3-150x188.webp 150w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Replace-2-3-600x750.webp 600w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/04\/Replace-2-3-20x25.webp 20w\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1739362223545{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;text-center align-center&#8221;][vc_column][vc_column_text]<video class=\"video-background\" autoplay=\"autoplay\" loop=\"loop\" muted=\"\" 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