{"id":16890,"date":"2025-09-11T16:10:13","date_gmt":"2025-09-11T14:10:13","guid":{"rendered":"https:\/\/raindesign.gr\/?post_type=portfolio&#038;p=16890"},"modified":"2025-09-12T10:12:13","modified_gmt":"2025-09-12T08:12:13","slug":"coco-chic","status":"publish","type":"portfolio","link":"https:\/\/raindesign.gr\/en\/projects\/coco-chic\/","title":{"rendered":"Coco Chic"},"content":{"rendered":"[vc_row thb_full_width=&#8221;true&#8221; full_height=&#8221;true&#8221; content_placement=&#8221;middle&#8221; mouse_scroll=&#8221;true&#8221; thb_scroll_bottom_style=&#8221;style1&#8243; thb_scroll_bottom_color=&#8221;dark&#8221; css=&#8221;.vc_custom_1749711263937{background-image: url(https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/05\/Place-Header-4.webp?id=18702) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;text-center align-center&#8221;][vc_column][vc_column_text]\n<h1 style=\"text-align: center;\"><span style=\"font-size: 36pt; color: #ffffff;\">CocoChic<\/span><\/h1>\n<p style=\"text-align: center;\"><span style=\"font-size: 12pt; font-family: proxima-regular; color: #ffffff;\">\u00a0LOGO DESIGN \/ PACKAGE DESIGN<br \/>\nLogo design for a grill shop \/ Packaging design for a grill shop<br \/>\n<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;align-center&#8221;][vc_column offset=&#8221;vc_col-lg-10&#8243;][vc_empty_space height=&#8221;100px&#8221;][vc_column_text]\n<h2><span style=\"font-family: proxima-bold;\">Logo design for a grill restaurant<br \/>\nPackaging design for a grill restaurant<\/span><\/h2>\n<div class=\"flex_column av_one_third avia-builder-el-5 el_after_av_one_third el_before_av_one_third \">\n<section class=\"av_textblock_section\">\n<div class=\"avia_textblock av_inherit_color\">\n<div class=\"\" data-block=\"true\" data-editor=\"1ik9m\" data-offset-key=\"6pr5u-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"6pr5u-0-0\"><span style=\"font-family: proxima-regular;\" data-offset-key=\"6pr5u-0-0\"><strong>CocoChic<\/strong> is a creative project for a steakhouse abroad, combining fast food with an upgraded, contemporary branding. The idea behind the brand is based on the need for a more modern and design-conscious approach to fast food, where aesthetics play the same role as taste.<br \/>\n<\/span><\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1739362223545{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;text-center align-center&#8221;][vc_column][vc_empty_space mobile_height=&#8221;20px&#8221; height=&#8221;80px&#8221;]\t<div id=\"thb-image-69e1af3ad7449\" class=\"caption-style1 animation left-to-right alignleft full  thb_image_link wp-caption \">\n\t  \t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t\t<img width=\"2560\" height=\"1827\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"thb_image   attachment-full thb-lazyload lazyload\" alt=\"fast food sign\" decoding=\"async\" loading=\"lazy\" title=\"Place main copy-2\" sizes=\"(max-width: 2560px) 100vw, 2560px\" data-src=\"https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Place-main-copy-2-scaled.webp\" data-sizes=\"auto\" data-srcset=\"https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Place-main-copy-2-scaled.webp 2560w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Place-main-copy-2-300x214.webp 300w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Place-main-copy-2-1024x731.webp 1024w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Place-main-copy-2-768x548.webp 768w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Place-main-copy-2-1536x1096.webp 1536w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Place-main-copy-2-2048x1462.webp 2048w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Place-main-copy-2-150x107.webp 150w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Place-main-copy-2-600x428.webp 600w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Place-main-copy-2-900x642.webp 900w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Place-main-copy-2-20x13.webp 20w\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1739362223545{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;text-center align-center&#8221;][vc_column width=&#8221;1\/2&#8243;]\t<div id=\"thb-image-69e1af3ad7e51\" class=\"caption-style1 animation left-to-right alignleft full  thb_image_link wp-caption \">\n\t  \t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t\t<img width=\"1462\" height=\"1828\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"thb_image   attachment-full thb-lazyload lazyload\" alt=\"logo design for fast food company\" decoding=\"async\" loading=\"lazy\" title=\"Artboard 16\" sizes=\"(max-width: 1462px) 100vw, 1462px\" data-src=\"https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Artboard-16.webp\" data-sizes=\"auto\" data-srcset=\"https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Artboard-16.webp 1462w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Artboard-16-240x300.webp 240w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Artboard-16-819x1024.webp 819w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Artboard-16-768x960.webp 768w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Artboard-16-1228x1536.webp 1228w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Artboard-16-300x375.webp 300w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Artboard-16-150x188.webp 150w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Artboard-16-600x750.webp 600w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Artboard-16-900x1125.webp 900w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Artboard-16-20x25.webp 20w\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=&#8221;1\/2&#8243;]\t<div id=\"thb-image-69e1af3ad87d0\" class=\"caption-style1 animation right-to-left alignleft full  thb_image_link wp-caption \">\n\t  \t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t\t<img width=\"1462\" height=\"1828\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"thb_image   attachment-full thb-lazyload lazyload\" alt=\"fast food branding\" decoding=\"async\" loading=\"lazy\" title=\"Artboard 13\" sizes=\"(max-width: 1462px) 100vw, 1462px\" data-src=\"https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Artboard-13.webp\" data-sizes=\"auto\" data-srcset=\"https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Artboard-13.webp 1462w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Artboard-13-240x300.webp 240w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Artboard-13-819x1024.webp 819w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Artboard-13-768x960.webp 768w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Artboard-13-1228x1536.webp 1228w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Artboard-13-300x375.webp 300w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Artboard-13-150x188.webp 150w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Artboard-13-600x750.webp 600w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Artboard-13-900x1125.webp 900w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Artboard-13-20x25.webp 20w\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1739362223545{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;text-center align-center&#8221;][vc_column][vc_column_text]<video class=\"video-background\" autoplay=\"autoplay\" loop=\"loop\" muted=\"\" width=\"100%\" height=\"auto\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><source src=\"https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Icons.mp4\" \/><\/video>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;align-center&#8221;][vc_column offset=&#8221;vc_col-lg-10&#8243;][vc_empty_space mobile_height=&#8221;20px&#8221; height=&#8221;80px&#8221;][vc_column_text]\n<h2><strong>The collaboration<\/strong><\/h2>\n<p><span style=\"font-family: proxima-regular;\">The identity of <strong>CocoChic<\/strong> is captured through a careful design system that emphasizes the freshness, quality and playful character of the brand. The <strong>logo<\/strong> was designed with custom typography that balances between bold, geometric style and a playful, vintage-inspired aesthetic. It is accompanied by a cute mascot character that adds recognition and enhances the personality of the brand.<br \/>\n<\/span><\/p>\n<p><span style=\"font-family: proxima-regular;\">The <span style=\"color: #f77568;\"><a style=\"color: #f77568;\" href=\"https:\/\/raindesign.gr\/en\/packaging\/\"><strong>Packaging<\/strong><\/a> <\/span>plays a decisive role in the consumer experience, which is why thoughtful packaging solutions were developed that respond to both the practicality and aesthetic coherence of CocoChic. The <strong>potato<\/strong> packaging was designed with custom branding that differentiates the experience, while the <strong>chicken take-away box<\/strong> follows a clean, modern layout with detailed patterns and creative typography.<br \/>\n<\/span><\/p>\n<p><span style=\"font-family: proxima-regular;\">The visual identity is completed with a set of <strong>branding elements<\/strong>, such as tagline, signature patterns and minimal illustrations that enhance the coherence of the concept. The design is based on a thoughtful color palette with strong contrasts, while the strategic placement of graphic elements creates a dynamic composition that draws attention.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1740924597932{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;text-center align-center&#8221;][vc_column]\t<div id=\"thb-image-69e1af3ad9088\" class=\"caption-style1 animation right-to-left alignleft   thb_image_link wp-caption \">\n\t  \t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t\t<img width=\"1080\" height=\"1920\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"thb_image   attachment-full thb-lazyload lazyload\" alt=\"brand identity for fast food brand\" decoding=\"async\" loading=\"lazy\" title=\"Artboard 7\" sizes=\"(max-width: 1080px) 100vw, 1080px\" data-src=\"https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Artboard-7.webp\" data-sizes=\"auto\" data-srcset=\"https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Artboard-7.webp 1080w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Artboard-7-169x300.webp 169w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Artboard-7-576x1024.webp 576w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Artboard-7-768x1365.webp 768w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Artboard-7-864x1536.webp 864w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Artboard-7-300x533.webp 300w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Artboard-7-150x267.webp 150w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Artboard-7-600x1067.webp 600w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Artboard-7-900x1600.webp 900w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Artboard-7-20x36.webp 20w\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div id=\"thb-image-69e1af3ad9917\" class=\"caption-style1 animation left-to-right alignleft   thb_image_link wp-caption \">\n\t  \t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t\t<img width=\"2560\" height=\"1827\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"thb_image   attachment-full thb-lazyload lazyload\" alt=\"fast food package design\" decoding=\"async\" loading=\"lazy\" title=\"Place main copy-1\" sizes=\"(max-width: 2560px) 100vw, 2560px\" data-src=\"https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Place-main-copy-1-scaled.webp\" data-sizes=\"auto\" data-srcset=\"https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Place-main-copy-1-scaled.webp 2560w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Place-main-copy-1-300x214.webp 300w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Place-main-copy-1-1024x731.webp 1024w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Place-main-copy-1-768x548.webp 768w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Place-main-copy-1-1536x1096.webp 1536w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Place-main-copy-1-2048x1462.webp 2048w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Place-main-copy-1-150x107.webp 150w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Place-main-copy-1-600x428.webp 600w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Place-main-copy-1-900x642.webp 900w, https:\/\/raindesign.gr\/wp-content\/uploads\/2025\/02\/Place-main-copy-1-20x13.webp 20w\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; 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