{"id":10062,"date":"2023-01-11T11:33:59","date_gmt":"2023-01-11T09:33:59","guid":{"rendered":"https:\/\/raindesign.gr\/projects\/marmelita\/"},"modified":"2025-03-02T18:05:00","modified_gmt":"2025-03-02T16:05:00","slug":"marmelita","status":"publish","type":"portfolio","link":"https:\/\/raindesign.gr\/en\/projects\/marmelita\/","title":{"rendered":"Marmelita"},"content":{"rendered":"[vc_row thb_full_width=”true” full_height=”true” content_placement=”middle” mouse_scroll=”true” thb_scroll_bottom_style=”style1″ el_class=”text-center align-center” css=”.vc_custom_1673423994392{background-image: url(https:\/\/raindesign.gr\/wp-content\/uploads\/2023\/01\/Project_for_Our_Website_01.jpg?id=9986) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_column_text]\n

Marmelita<\/span><\/h1>\n

NAME BRAND \/ LOGO DESIGN \/ LABEL DESIGN
\nNaming \/ Logo Design \/ Jam Label Design \/ Jam Label
\n<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”align-center”][vc_column offset=”vc_col-lg-10″][vc_empty_space mobile_height=”20px” height=”80px”][vc_column_text]\n

Naming<\/strong>
\nLogo design<\/strong>
\nLabel design for jams<\/strong><\/h2>\n
\n
\n

Margarita wanted us to give a name to the handmade jam business she makes that would be associated with her name as well as then design her line of labels.<\/p>\n

The products she makes are promoted in her circle, in small local shops and patisseries.<\/p>\n<\/section>\n<\/div>\n[\/vc_column_text][vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”80px”]\t

\n\t \t\t\t
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The cooperation\u00a0<\/strong><\/h2>\n
\n

In naming, we thought there should be some association between the name M<\/strong>argarita and the word M<\/strong>armalade. Therefore, we kept the 1st syllable of the two words which is the same + the 2nd syllable from marmalade while adding the last letters –ita<\/strong>– from Margarita. Thus, the labels acquired a name that is identified with the concept of sweetness and products.<\/p>\n

The logo<\/a> <\/span>with the opening lid is inspired by the jam jars which was formed from the initial letter of the three words M (Margarita + Jam + Marmalade).<\/p>\n

The font of the logo and the labels are handwritten to emphasize the handmade nature of the products and refer to a more traditional style.<\/p>\n

The labels<\/a> <\/span>are based on a soft beige shade while the fruit display was given a linear design in a style that fits as a whole with the rest of the piece.<\/p>\n

They were designed for 5 flavors, strawberry, peach, apricot, fig and pomegranate. We emphasized and highlighted the fact that they are sugar-free which is also their special and important feature.<\/p>\n<\/div>\n[\/vc_column_text][vc_empty_space mobile_height=”20px” height=”80px”][\/vc_column][\/vc_row][vc_row][vc_column]\t

\n\t \t\t\t
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\n\t \t\t\t
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\n\t \t\t\t
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\n\t \t\t\t
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\n\t \t\t\t
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\n\t\t\t\t\"\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_column width=”1\/2″ animation=”animation left-to-right” el_class=”design_left”][\/vc_column]\n","protected":false},"excerpt":{"rendered":"

[vc_row thb_full_width=”true” full_height=”true” content_placement=”middle” mouse_scroll=”true” thb_scroll_bottom_style=”style1″ el_class=”text-center align-center” css=”.vc_custom_1673423994392{background-image: url(https:\/\/raindesign.gr\/wp-content\/uploads\/2023\/01\/Project_for_Our_Website_01.jpg?id=9986) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_column_text] Marmelita NAME BRAND \/ LOGO DESIGN \/ LABEL DESIGN Naming \/ Logo Design \/ Jam Label Design \/ Jam Label [\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”align-center”][vc_column offset=”vc_col-lg-10″][vc_empty_space mobile_height=”20px” height=”80px”][vc_column_text] Naming Logo design Label design for jams Margarita wanted us to give a…<\/p>\n","protected":false},"featured_media":20040,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"yoast_head":"\nJam Label Design | raindesign<\/title>\n<meta name=\"description\" content=\"Label design for jams. 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