Social media.
Social media management.
Social media is not just a presence; it is the image someone sees before deciding if you are worth it.
They will find you from Google, from an advertisement or from a recommendation, but at some point they will visit either your website or social media to form a more complete picture. In most cases, they will first see the website and then go to Instagram to understand what is behind it.
There they will see if you are active, if there is consistency and if your image is neat and professional, and somewhere there, consciously or unconsciously, they make a decision.
When website and social “speak” the same language, the image becomes clear and consistent and trust is built faster. When this coherence does not exist, doubt is created, and many times this is enough to lose a customer.


