TALK & TOUR
LOGOTYPE / BRANDING
Logo design / Creating a corporate identity for the company TALK&TOUR
Creating a corporate identity
Our office undertook the logo design and creation corporate identity for the company TALK&TOUR. The tourism sector includes the company based in Thessaloniki.
TALK&TOUR is a portable wireless tour guide rental company used to transmit speech by a speaker / tour guide to the public. In particular, the Talk& Tour is ideal for group tours of excursions, museums, cruises, visits to archeological and historical sites. Also, in city tours, in exhibitions and conferences, etc.
The inspiration for the logo was the name itself. That is, the symbol “&” connecting the two words expand and form the microphone that the speaker / tour guide uses to speak to the audience. In addition, the two semicircles next to the letter “T” symbolize the headphones that the public has at their disposal to hear the voice of the speaker which comes from the microphone that we designed.
The main and basic colors are black. The blue shade we chose connects the sea with the sky, as well as the meaning of the word “tour” from its name. For this reason it is considered to have a symbolic meaning of its travel character.
With a stylish font, we left a little distance and “air” one letter from the other. Also, the logo accompanies the appropriate tagline to make the message it wants to convey even more direct and visible.
We also designed the company’s business cards and its triptych information leaflet, while giving a more pleasant and creative note to its presentation, using linear cartoons, while the creation of the website is in progress.