Sarafianou Victoria

Logo design for a psychologist
Business card creation for a psychologist

Victoria Sarafianou is an experienced counseling psychologist based in Thermi, Thessaloniki. She completed her basic and postgraduate studies in Boston, USA, obtaining a bachelor’s degree (BA) and a master’s degree (M.Sc.) in Counseling Psychology. With a specialization in Family – Systemic Therapy, Sarafianou has worked in various mental health settings, offering services to adults, children and families. Her professional work includes enhancing self-esteem, dealing with anxiety, panic disorder, depression, divorce, loss, as well as addictions.

The collaboration

Our collaboration with Victoria Sarafianou aimed to capture her professional identity through a carefully designed logo and business cards that would express the ethos and discretion required by the field of psychology. The logo we created is inspired by the letter “B” of her name, which at the edge forms an angle, referring to communication and interaction, the basic tools of the counseling process.

The business cards we designed follow the same philosophy: simplicity and elegance, with discreet colors and simple lines, which highlight her professional status and the essential contact with the client. The result is a complete visual identity that reflects her seriousness, trust and professional approach.