Anagnostou

The logo design had to connect her name to the object from the beginning. Since both names start with the letter “A” we kept it as a shape and after drawing in our mind that it is a floor plan of a building with the interior spaces, we started to create it in our mind. This logic helped us frame a symbol that reflects an edifice.

The colors we used are black and orange, an attention-grabbing color with a very high visibility index.

Then, we designed the corporate identity such as business cards, letterhead, envelope which work in design with harmony and uniformity. The pattern we designed and used in applications comes from the logo symbol, which together with the rest, gives recognition and prestige to the brand.

Creating posts for social media was a very powerful part of our collaboration, as the colors and nature of her work, played the primary role to inspire us and create something very unique and attractive. After all, this is what attention should be paid to in social media. The content and a unique design that creates pleasant feelings for internet users who are bombarded with advertisements and a wealth of information every day.