Alpet
NAMING / BRANDING / PACKAGING / SOCIAL MEDIA
Naming / Logo Design / Corporate Identity for Veterinary Clinic / Packaging and Label Design / Social Media Management
Naming
Logo design
Corporate identity for a veterinary clinic
Packaging / label design
Management and graphics for social media
Naming and corporate identity design for the veterinary clinic Alpet. We needed a name that was meant to be easy, sonorous and memorable.
After various naming suggestions and after research and thought, we came up with the name Alpet. It should also refer to the specialty, so we combined the initials of the owner’s name Al(Al)exia + pet which in Greek means pet.
For the logo design, we separated the two words to emphasize the word “pet” to emphasize more of what the business is about. The letter “t” expands down to form a muzzle, characteristic of animals. The heart above the “t” indicates good health.
The cooperation
For the logo design, we separated the two words to emphasize the word “pet” to emphasize more of what the business is about. The letter “t” expands down to form a muzzle, characteristic of animals. The heart above the “t” indicates good health.
Then, we planned various thingsour icons to be able to use them in our creative designs, as well as in social media, label and packaging box for dog shampoo with its own brand and posters that inform as well as decorate the clinic area.
The social media management clearly followed the line of branding. For us it was a very strong point and it had to be a creative enough experience for the user to attract them immediately. We design the banners in such a way as to emphasize exactly the point we want. It is a special graphic approach with a playful and light style. We use the various icons we designed to make the design interesting and special. The green curved line that surrounds almost every post and project symbolizes the love that surrounds the animal.
