LOGO / BRAND / PRINT
Logo design / Corporate identity design for construction company
Logo design construction company
Corporate identity design for construction company. In the context of differentiation from competing companies, we were asked to design the new corporate identity and logo for the new house and building construction company based in Belgium.
Our initial thought was to focus on the first letter of the word Almare the “A” that resembles a roof. Giving this peculiarity to the name, we managed to immediately refer the viewer to understand what is related to the specific activity of the company, at a glance. We placed the “A-roof” in the foreground and gave it the right color to stand out. In combination with the black of the other letters we manage to attract even more attention. We created, along with the logo, a brand that will accompany it. This brand includes 3 buildings at different heights to state that the company, in addition to building houses and villas, is also involved in the construction of various large buildings and apartments.
Later we proceeded to create the new corporate identity and specifically the business cards. We focused and rendered with lines and patterns, in the style of the logo, a style with timelessness and prestige. It gives a seriousness and professionalism, characteristics that refer to the philosophy and culture of the company.
The last touch was given to the printing of the corporate cards where we added even more emphasis with the local uv relief on the 700g paper we chose. This quality comes to take off the aesthetic effect of the business card and make it more attractive. It goes beyond the usual standards of the most common cards on the market.
A pure minimal design which in combination with the use of the specific colors chosen “speak” in the visual language of services of high prestige and aesthetics.