Business image design
Following our previous blog, we will see very quickly some of the main reasons why a business does not invest in a good professional image.
Invest in a small budget
Invest in quality. Designing a uniform design is the basis for taking your business seriously. It’s something that will last a huge amount of time.
I can do it myself
Doing something on my own means that I know the subject well. I have the knowledge, the time, the materials, the experience, the programs, the ability to stand out and generally I have everything I need to create a unique identity that will highlight my products or services. But is that so?
Many companies are reluctant to do something different from what they did and have known for years. They consider that they do not need to change anything in their business image design. But usually what people perceive is completely different from what the professional himself perceives about his business.
The cheap is always the expensive!
Start right from the beginning. Because as is well known cheap things have a short lifespan and will need to be replaced. Outdated logo, old fonts, unfounded and unconnected colors, non-existent layout, poor handling of elements in the design and much more are something that in the end will cost dearly and will cause damage.