ZEN – THE BOUTIQUE
The stunning Zen-The Boutique venue, located on the beautiful island of Lefkada, is an area dedicated exclusively to women who want to stand out with unique appearances in clothing and accessories for every occasion.
With the move and creation of the new store in a new place, we were asked to design the logo that is no more than a pure calligraphy font that symbolizes and strengthens the female air and style.
The basic color of the new corporate identity is the pink that exudes sensitivity and sweetness, inspired by the feminine romantic nature and which comes to meet gold that in turn symbolizes perfection, highlighting the modern, prestige and chic character of the space . The colors “tie” perfectly with the shades of the space and thus the uniformity prevails and the aesthetic effect is absolutely high. The whole corporate identity was based on the style and color of the logo with a warm pattern to accompany it, thus inspiring the modern woman to upgrade and renew her style.
We promoted along with the logo, and a social media banner – grand opening – inviting the world to visit and get to know it. Then there was the need for business cards, change cards and hole cards with holes for clothes, jewelry and jewelery. All cards used the same pattern to ensure consistency and which is purely inspired by the shape of the female accessories such as necklaces, bracelets, earrings.
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