VALIA HANDMADE JEWELRY
The creation of the Valia handmade jewelry design was designed to show a fashionable,
youthful and elegant as it is the handmade creation of her jewels.
The designed logo was inspired by the initials of the Valia name, reminiscent of the shape of the hanging throat in which a “ring” refers to the shape of either a bracelet or a earring or even a ring. These associations help the human eye see the symbol as a single form and accept it.
The color palette chosen is purple and gray, two colors that blend seamlessly together. Purple as the main color that he wants to express the luxury, creativity, youthfulness and modern, with dark gray which was used to bring out the purple and declare the elegance and finesse. One color complements the other and thus creates a unique effect.
The pattern created on the card and the bag, based on a manuscript illustration of the same geometric shapes (triangle and circle) which was based on the creation of the logo to emphasize even more the character of handmade jewelery. The horizontal lines added to the elements of the card were also based on the logic of the logo design and wanted to give it another distinct form by departing from the classic.
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