Construction / Renovation / Promotion immobiliere
In the context of differentiation from competing companies, we were asked to design the new corporate identity for the new home and building company based in Belgium.
Our initial thought was to focus on the first letter of Almare the ” A ” that reminds of a roof. By giving this particularity to the name, we succeeded in directly directing the viewer to understand what the specific activity of the company is about, at a glance.
We placed “A-Roof” in the foreground and we gave him the appropriate color to stand out. Combined with the black of the rest of the letters, we get even more attention.
We created, together with the logo, a signal to accompany it. This signal includes 3 buildings at different heights to state that the company, apart from the construction of houses and villas, is also engaged in the construction of various large buildings and apartments.
We then went on to create business cards. We focused and attributed with lines and motifs, in the style of the logo, a style with timelessness and prestige, a seriousness and professionalism, features that refer to the philosophy of the company.
The final touch was given to the print where we added even more emphasis to the local uv emboss on the 700gr paper we choosed.
A pure minimal design, combined with the use of the particular colors chosen, speaks in the visual language of high prestige and aesthetics.
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